Industry data shows up to 18% of checkout traffic is lost to accessibility barriers annually. We eliminated friction points and recovered revenue that was walking out the door.
Concrete outcomes from removing accessibility barriers in the checkout flow.
Revenue reclaimed by enabling customers with disabilities to complete purchases.
Dramatic reduction in checkout drop-off after barrier removal.
Typical payback period for accessibility investment in e-commerce.
A mid-size e-commerce retailer with $50M annual revenue was hemorrhaging checkout conversions. Their analytics showed high traffic to the cart page, but an abnormally steep drop-off at payment. The culprit: inaccessible form fields, missing error announcements, and keyboard traps that blocked screen reader users and motor-impaired customers from completing purchases.
The team had invested heavily in UX design, but never tested with assistive technology. What looked polished was functionally broken for millions of potential customers.
Bovolution ran a comprehensive WCAG 2.2 audit of the entire checkout funnel, from cart to confirmation. We identified 47 critical barriers, including unlabeled form inputs, timeout warnings without announcements, and CAPTCHA systems with no audio alternative.
Our remediation team rebuilt the checkout with semantic HTML, ARIA live regions for dynamic updates, and a fully keyboard-navigable flow. We validated every fix with screen reader users before deployment.
Every inaccessible form field is a customer who wanted to pay you but couldn't. Let's fix that.
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